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BBB Warning of "Holiday Wine Gift Exchange" Posts on Social Media


The Better Business Bureau of Wisconsin is warning of a so-called “Holiday Wine Gift Exchange” that’s been popping up on social media – which turns out to be a pyramid scheme.

Officials with the BBB say social media users may see a post from someone asking people who drink wine to take part in a “gift exchange” with strangers on Facebook. The posts asks you to buy a bottle of wine and send it to another participant – and then share the invitation to the gift exchange to your own social feed. In exchange, you’ll receive anywhere from six to 36 bottles of wine.

Experts say the trouble with this “gift exchange” is that it relies on recruiting new people to keep the scam afloat. Once people stop participating, the gift supply stops as well and leaves people without gifts they thought they were getting.

To avoid falling victim to the scam – the BBB recommends keeping a close eye on what you’re sharing on Facebook, and to report suspicious posts. Officials also warn people to never give out your personal information to strangers and to be weary of false claims.

Learn more about the "gift exchanges" here

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