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Fleet Farm Purchases New HQ Building in the Fox Valley


Fleet Farm will be moving its corporate headquarters into a new facility in Appleton in early 2020. The retailer announced Wednesday it has agreed to purchase SECURA Insurance’s 192,000 square foot facility on Memorial Drive and plans to relocate its headquarters from its current location on south Lynndale Drive, where it has maintained its offices for the last 45 years. The property became available after SECURA decided to build a new home office in the Village of Fox Crossing, which it plans to move into in October of this year. Around 500 Fleet Farm employees will occupy the new building, including as many as 70 jobs that will be transferred from the company’s Brainerd, Minnesota offices. The move to the new building begins on January 1st and all operations are expected to be in the new location by March.

Fleet Farm owns and operates 43 stores across the upper Midwest, including locations in Fond du Lac, Oshkosh, Beaver Dam, West Bend and Plymouth.

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