News > Local News > Board of Regents Approves Brand, Name Changes for UW-Oshkosh Campuses

Board of Regents Approves Brand, Name Changes for UW-Oshkosh Campuses

The UW system board of regents has approved a new branding
and name change for the three campuses of UW-Oshkosh, including their Fond du
Lac Campus. The Campus names approved by the Board of Regents are:


–University of Wisconsin-Oshkosh, Oshkosh Campus

–University of Wisconsin-Oshkosh, Fond du Lac Campus

–University of Wisconsin-Oshkosh, Fox Cities Campus


A news release says the naming structure evolved from a
research study that invited students, parents and representatives of local
communities “to address what was important to them regarding their campuses.” The
changes also mean a new lettermark for the university, which will simply be “UWO”,
something the release notes is the way many students, parents, alumni and
communities already refer to the institution.


UW-Oshkosh Chancellor Andy Leavitt said in a statement “We are stronger together and we can serve the needs of more students, whether
that is through access to education at Fond du Lac and Fox Cities or through
the four-year Oshkosh campus. Our University offers a wealth of opportunities.”