Convention and Visitors Bureau Changes Name
The Fond du Lac Area Convention and Visitors Bureau is undergoing a number of huge changes. The organization is moving into a new office – and sharing a building with Envision Greater Fond du Lac.
But President Craig Molitor tells us that’s not the only big news for the tourism group. Molitor says “we’re changing our name from the Fond du Lac Area Convention and Visitors Bureau to Destination Lake Winnebago Region. So that’s the name of the company.”
He adds that they “went with the term Destination because we think it gives this broader idea of the quote-and-quote region we’re talking about. That’s why we went with Destination as opposed to Convention and Visitors Bureau. We also use the term Lake Winnebago Region as our sort of geographical marker.”
Molitor says they will use the name to not only market Fond du Lac, but surrounding communities like Waupun as well. He points out that several marketing teams suggested using the largest fresh water lake in the country as a selling point for tourists.