FDL School District Wins Two Awards

The Fond du Lac School District was recently honored by the Wisconsin School Public Relations Association (WSPRA) with two Spectrum Awards of Excellence for its work in school communications.

WSPRA presented the Spectrum Awards at its recent annual conference virtually this year. The Fond du Lac School District earned an Award of Excellence for its “2020-21 School Year Guide” in the Special Publication/Project category and an Award of Excellence for its “Focus on Fondy” staff newsletter in the Internal Newsletter category.

“We are honored that WSPRA recognized the efforts of our team, and especially Nicole Noonan, the District’s Coordinator of Communications, to keep our school community informed,” said Sharon Simon, Interim Superintendent of the Fond du Lac School District.

“Navigating through a pandemic required many changes and adaptations throughout the school year. These awards recognize our
commitment to providing our students, families, staff and the greater community with key information.”

Spectrum Awards recognize high-quality public relations efforts produced by or on behalf of Wisconsin school districts. This year, the statewide competition honored 52 school districts with awards.

“The work submitted by the Spectrum Award winners is a testament to the importance of school communications and community engagement,” said WSPRA President Tracy Habisch-Ahlin. “This year
of COVID has highlighted the critical role communication professionals play in education. The award winners demonstrate how schools and communities serve the needs of our children best when they work together to understand educational priorities and needs.”

WSPRA’s Spectrum Awards are judged by members of other school public relations associations throughout the United States, including from Illinois, North Dakota, Minnesota, Michigan, Iowa, New York,
Texas, Alabama, Arizona, and South Carolina. All entries were judged on a 30-point scale in six areas: goals and objectives, research and planning, execution and evaluation, results, language, and

The Wisconsin School Public Relations Association (WSPRA) is a professional association representing schools, school districts, educational associations, consulting agencies and organizations. WSPRA is a state affiliate of the National School Public Relations Association (NSPRA). The mission of WSPRA is to expand the capacity
of its members to provide effective communication management for the purpose of strengthening educational opportunities for all students.