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Marketing The I 41 Business Region

Fond du Lac County Economic Development Corporation President Steve Jenkins says Fond du Lac and other cities along the I-41corridor lack the critical mass that site selectors covet for locating new business, but that is about to change. He says the FCEDC is getting close to signing a memorandum of understanding with other economic development organizations for external marketing of the region. He says the marketing would be outside of the state to bring new businesses to the region. Jenkins says that wouldn’t have been possible five years ago. But he says together there’s more appeal to new business if the region is marketed instead of selected cities. He says it’s about a 50/50 ratio of people commuting into and out of the area for work. He says communities will share the benefits and now is the time to talk about collaboration and cooperation.