Silica Adds New Sales Professional

Fond du Lac, WI-  Silica For Your Home announced the addition of Gary Morgen to its current sales team.  Morgen will be focusing on outside sales working with local contractors, multi-family developers and more.

“We have seen the need to incorporate an outside sales professional as part of our team for quite some time now” said Silica President Tom Schneider.  “Serving our local contractors and builders in the best way possible, as we serve our retail customers, has always been our goal.  Gary will surely aid even further in that area for Silica” Schneider said.

Past experiences in the building industry lends Morgen a definite advantage.  His prior position with a local building center, a sales profession in the insulation industry and his activity with the local Home Builders Associations have provided much experience working with contractors and understanding their needs.  “I am honored to be representing such a prestigious company as Silica, while continuing to serve the people I know in the building trades” Morgen said.  Having other affiliations in the community made Morgen the perfect match for this role.  His involvement with the ARC of FDL, past presidency with the FDL Jaycees, volunteering time with the St. Peters Athletic Club and his deep rooted faith and love for his family made him the perfect candidate for the position.  “I am excited to welcome Gary to our team.  His past experiences both professionally and personally exemplify the kind of person he is.  I am certain he will provide our customers in the building trades with the exceptional service they are accustomed to receiving from Silica, and more” added Schneider.

Silica has definitely seen growth over the past years.  The origins of the company are rooted in the small town of Silica, north east of Fond du Lac.  Once a small hardware store serving the local farmers, Silica has grown into a 4th generation, multi-store business with locations in Fond du Lac, Beaver Dam and Watertown. 

The business continues to advance.  In 2013 the Fond du Lac location expanded their footprint in the community.  The expansion offers an additional 10,700 square feet of shopping space with a large variety of furniture and bedding.  “Our goal with this addition was to be a one stop shop for those looking to improve their homes” says Tom Schneider.  “We changed our business name to Silica For Your Home because we now offer so many different options for the home including appliances, electronics,  furniture and bedding in our Fond du Lac store” he added. 

 “As our company evolves and changes, the way we conduct our business will always stay the same at Silica. Providing the best sales, service and delivery experience to our customers will always be our #1 goal” Schneider ended.

Silica has been serving the needs of their customers since 1922.  The company employs over 70 people throughout their 3 locations.  For more information on Silica For Your Home, consumers are encouraged to visit their local Silica store or visit them at