Zacherl Funeral Home Message We Can Wait
The Zacherl Funeral Home in Fond du Lac is getting some attention for four billboards aimed at teens and young adults. Dawn Nelson is a funeral director at Zacherl. She says they were kicking around some marketing ideas and arrived at a decision to do two signs for the Prom season and the other promoting making good decisions when it comes to drugs. She says they wanted to get young kids thinking, but they are also arranging funerals for too many taken by the heroin epidemic. She says they were surprised by the reaction to the billboards, but it accomplished its purpose by getting people to talk about the problem. She says the families of drug victims aren’t the only ones who shouldn’t have to bury children. She says funeral homes are tired of burying children and young people. Photo courtesy Steve Hinkley.